Integrated Programme in Management (BBA + MBA)

The Integrated Programme in Management (BBA + MBA) is a five-year dual-degree AICTE programme designed for students who aspire to build successful careers in business and management. The programme seamlessly combines undergraduate and postgraduate studies, providing a strong foundation in business administration during the initial years, followed by advanced management education in the later years.

The curriculum integrates theoretical knowledge with practical exposure through case studies, internships, industry projects, workshops and skill development activities. Students gain comprehensive knowledge in areas such as marketing, finance, human resource management, operations, business analytics, entrepreneurship and retail management while developing leadership, communication and decision-making skills.

By enabling students to complete both BBA and MBA in a structured academic pathway, the programme saves time, ensures continuity in learning and enhances career prospects. Graduates are well-equipped to take up managerial and leadership roles across corporate organisations, start-ups, public sector enterprises, consulting firms, financial institutions and entrepreneurial ventures. The programme also prepares students for global business challenges through an interdisciplinary and industry-oriented approach.